Grab your notepads and record this forecast. September 2015 will be the exact month where rapture will take place, and all Nigerian music listeners will fly straight to heaven. A heaven so dissimilar to the biblical promise, but alike in its purpose: Happiness and unending bliss to all those who keep the faith.
This September heaven will be on earth, and will be lorded by gods. Not one, but two. Their names have always been around, and in many ways we have worshipped them, offered them our money, altered our lifestyle and reasoning at their very utterances, and made a huge amount of their word law.
That heaven will be created by the melodiously gifted Wizkid, and the hardworking sibilant Davido.
Wizkid and Davido are set to make September a month of happiness and intense music for all followers of Nigerian pop culture. The superstar duo will be releasing their respective albums. Wizkid’s album is yet to have an official title, but Davido, ever the rambunctious sprog, will be called‘Baddest’.
Both albums promise to be the climax of 2015, wrapping up all the musical endeavours that Nigerian artistes have strived unendingly to pursue and thrive.
Their importance can never fall to overestimation. 2015 hasn’t been the greatest of years for Nigerian music. If anything our industry and its knack for discovering talents have regressed. The National elections played a huge depressing role in that regard, so did the devolution of our music creation processes. We make insanely disposable music now. All these have contrived to make Kiss Danielthe only emerging star of 2015.
These albums promises to gloss over that fact, and give Nigerians souvenirs to appreciate, inject new music into the system, paper over our industry cracks, and give us all a happy ending in 2015.
With the projected impact of these albums, sales of these LPs will be noteworthy. Due to piracy and other channels of misappropriation, the money accrued will not bring down trees, or make the accountants marvel. Full focus will be given to digital sales, licensing and online distribution. That gives more tracking and monitoring of sales, and with the global spotlight on Nigerian music, royalties will be a substantial stream of income for many years to come.
If these albums can buck the recent trend of music creation, and produce timeless hit songs, then that figure would increase tremendously.
An underlying reason why this planned double release holds so much significance is the history of rivalry between Wizkid and Davido. September will make it a year since these stars were projected by the media to be at loggerheads. It is easy to see why. They both lead a generation of superstars, and ultimately what’s not to love about some spicy side-attraction to all that fun music. Beef tasted good to the press, and so they made Nigeria eat it too.
But all of that is in the past, and future synergy is all that matters. Seeing these stars make the journey into international waters have given these albums a new twist. Davido has his expensive romance with Meek Mill to thank for the success of ‘Fans mi’. Wizkid is case of luck and merit, as his ‘Ojuelegba’ singe is getting refixes, even from Drake. He would include a remix of that on the new album, but it is yet to be confirmed if it is Drake’s version.
September is almost upon us. Heaven is coming soon.
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